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FUTURE OF PAYMENTS, ECOMMERCE & RETAIL | Seamless 2017 | Wine subscription

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19th April 2017 240pm
DISRUPTIVE STARTUPS AND BRANDS
“Subscription based business models and the quest for long term relationships” with The French Cellar CEO

 

Since 2013, The French Cellar is pioneering the Wine Subscription E-commerce Model into Asia.

The French Cellar in Media: click here


ALCOHOL DELIVERY SINGAPORE

“Want to usher in an early Christmas? Alcohol subscription boxes are a way to go, as more local players introduce rare wines and spirits to the mix.

It started in 2013, with Singapore-based The French Cellar bringing in wines cherry-picked by Nicolas Rebut, former chief sommelier at three-Michelin-star restaurants Le Meurice and Louis XV in France.

Subscribers choose from four packages that span lesser-known labels to premium wines, and two bottles are sent to their doorstep monthly.”

The Peak Magazine article available here

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CORPORATE WINE APPRECIATION EVENTS

With hundreds successfully executed events, we are a trusted partner of major brands, corporations and associations

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Two nice bottles of French wines delivered at your doorstep every month with our sommelier’s tasting guide.


Exclusive wine subscription offer for SPH Rewards Members

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Exclusive wine subscription offer for SPH Rewards Members

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www.TheFrenchCellar.sg Your Sommelier at Home

Two nice bottles of French wines delivered at your doorstep every month with our sommelier’s tasting guide.

3-star Michelin sommelier selection, 100% quality guarantee


SUBSCRIPTION SERVICES YOU NEED TO KNOW ABOUT

Thank you City Nomads!

“We’re sure you’ve heard of subscription boxes that can be delivered straight to your door, containing everything from chocolates and snacks to socks and even care packs for that time of the month (girls, take note!). The trend first saw popularity in the UK and America, but it’s quietly arrived in Singapore in recent years. So it’s no surprise that several companies have set up services that bring your favourite booze right to your home.

To help you drinkers out there, we’ve picked out four regular alcohol subscription club to meet all types of drinkers, so sign up, sit back and wait for your first box of happy to arrive on your doorstep.”

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“Wine connoisseur or not, The French Cellar has got all you wine lovers covered with its monthly wine subscription of two bottles from France, complete with a pairing guide and tasting notes from 3-star Michelin sommelier, Nicholas Rebut. Choose from three different subscription packages – Vineyard Gems, where you’ll discover hidden finds; Tasting Voyage featuring bottles from renowned estates; and the Grand Crus for the most premium and prestigious wines.

What it costs: from $99 per month (or $88 per month for a period of 6 months)”

The French Cellar featured on Channel 8

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Video and Exclusive Promotion HERE

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Two nice bottles of French wines delivered at your doorstep every month with our sommelier’s tasting guide.

3-star Michelin sommelier selection, 100% quality guarantee


The French Cellar soon on Channel NewsAsia

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Stay tuned!

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The French Cellar wine subscription concept featured on Channel 8

Exclusive CHANNEL 8 promotion available here

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www.TheFrenchCellar.sg Your Sommelier at Home

Two nice bottles of French wines delivered at your doorstep every month with our sommelier’s tasting guide.

3-star Michelin sommelier selection, 100% quality guarantee


“Subscription Services That All Singaporeans Deserve”

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Subscription Services That All Singaporeans Deserve
By SETHLUI.com

“Passionate about wine or simply seeking to impress your guests at a dinner party? Either way, The French Cellar has got you covered with a monthly wine subscription service of two bottles of fine French wine and their 3-star Michelin sommelier’s tasting and pairing guide.

This subscription service also makes a perfect gift for that fancy friend of yours. You know, that one who uses “alabaster” or “ivory” instead of “white” in everyday conversation.

The French Cellar has three different subscription packages available. The most economical package, Vineyard Gems, starts at $99/month or $88/month for a duration 6 months.”

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Making French wine accessible, unintimidating and fun

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The French Cellar featured on Channel 8

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Two nice bottles of French wines delivered at your doorstep every month with our sommelier’s tasting guide.

3-star Michelin sommelier selection, 100% quality guarantee


The French Cellar on Channel 8 – Money Week 27 April

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The French Cellar Chairman Jackie Lee Choon Yau
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Two nice bottles of French wines delivered at your doorstep every month with our sommelier’s tasting guide.

3-star Michelin sommelier selection, 100% quality guarantee

 


The French Cellar on Channel 8 27 April 1030pm

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The French Cellar featured on Channel 8

 

 

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The French Cellar on Channel 8

Channel 8 News – Chinese current affairs program – Money Week

27 April, 1030pm

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Two nice bottles of French wines delivered at your doorstep every month with our sommelier’s tasting guide.

3-star Michelin sommelier selection, 100% quality guarantee


The French Cellar will be on Channel 8 soon!

The French Cellar was featured on Channel 8, 27 April 2016

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Channel 8 News – Chinese current affairs program – Money Week

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Two nice bottles of French wines delivered at your doorstep every month with our sommelier’s tasting guide.

3-star Michelin sommelier selection, 100% quality guarantee


The French Cellar in SUNDAY TIMES

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“Food and beverage-related subscription services, where items are delivered to the customer regularly, are continuing to grow.”

“One of the earlier entrants into subscription services is The French Cellar, which was launched in 2013. It sells exclusive wines from France selected by sommelier Nicolas Rebut.

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The French Cellar’s chief executive officer Vincent Morello, 32, says: “We are seeing a steady increase in business. We have already shipped more than 10,000 boxes containing two bottles each and launched in Shanghai at the end of last year.

“As long as a subscription service is unique and reasonably priced and has strong re-order potential, then the business has a chance.” “

<Special Sunday Times discount> $20 OFF coupon code SUNDAYTIMES valid today only!

Every month at your doorstep, discover and enjoy two top quality wines with our sommelier’s tasting guide

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www.TheFrenchCellar.sg Your Sommelier at Home

Two nice bottles of French wines delivered at your doorstep every month with our sommelier’s tasting guide.

3-star Michelin sommelier selection

 


Local wine expert interview – Mini-Interview #3

Mini-Interview #3 
Zhe Loon LOU
Graduated from Institute Paul Bocuse, France
Certified Specialist of Wine
French Wine Scholar
WSET Level 3
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-Why did you subscribe to The French Cellar? 
 
I subscribed to The French Cellar in 2014 for a few reasons.
– Vineyard Gems subscription package is very affordable.
– It’s directly delivered to my house, I can save time by not going to the shop.
 – I don’t know what wine I am expecting, It’s like a surprise every month.
 – Most importantly is the trust in the sommelier‘s selections.
– What do you think about our Vineyard Gems selections of wines so far?
90% very good! 10% good!
I love my Vineyard Gems, great wines from all parts of France. When I was living in Lyon (France), I was amazed with the diversity of taste of wines of French wines. My box is like a trip to French terroirs every month!
 
– Which wine impresses you the most? why?
 
An organic wine from Rhone, Cairanne, which is forever in my mind! An amazing and complex wine with a taste which changes every 5 mins!
 
– Would you recommend The French Cellar to your friends?
I always recommend to my wine lover’s friends !
Thank you!

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www.TheFrenchCellar.sg Your Sommelier at Home

Two nice bottles of French wines delivered at your doorstep every month with our sommelier’s tasting guide.

3-star Michelin sommelier selection, 100% quality guarantee


EDB Future Ready Singapore “The subscription model”

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(…)

Unique offerings seem to be a cornerstone of this business model, with products that have a high level of differentiation – such as premium products or carefully curated selections – seeing success in Asia. The French Cellar, which started out in Singapore in 2013, has since expanded into Hong Kong and Shanghai.

The company offers monthly subscriptions of artisanal wines from top wineries in France, chosen by its sommelier who has previously worked in three-starred Michelin restaurants. It plans to expand into major cities in China and Japan, according to Vincent Morello, The French Cellar’s CEO.

“We decided to expand because of the good traction in Singapore and because there were no such services in Hong Kong and China,” says Morello. “The demand from millennials is increasing significantly, showing that what we offer is fully adapted to mass-affluent markets.”

Exclusivity seems to keep subscribers coming back. The wines offered by The French Cellar, for instance, are available only to its subscribers.

“Our wines are personally curated by our sommelier Nicolas Rebut. Thanks to his experience and connections, we get exclusive artisanal wines from top-quality wineries that do not export to Asia and which sell out quickly in France.”

 

(…)

 

Article available here on EDB website “Future Ready Singapore”

 

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www.TheFrenchCellar.sg Your Sommelier at Home

Two nice bottles of French wines delivered at your doorstep every month with our sommelier’s tasting guide.

3-star Michelin sommelier selection, 100% quality guarantee


Award Winning French Wine Scholar chooses The French Cellar – Mini-Interview #1

The French Cellar mini-interview #1


Victor Koo
Sommelier
Certified Specialist in Wine
French Wine Scholar
– Victor, when and why did you subscribe to The French Cellar? 
I joined TFC in November 2013. Having 2 bottles of wine delivered to your house every month is one way to stock up the wine fridge which seems to be empty most of the time in my case :)
 
– What do you think about our Vineyard Gems and Tasting Voyage selections of wines so far?
I am actually very impressed with what Nicolas Rebut has selected for both Vineyard Gems and Tasting Voyage. Many of the wines are not readily available in Singapore and some not even in Paris! I find the wines of Vineyard Gems to be fun and exciting whereas the Tasting Voyage are for those who are abit more discerning.
 
– Which wine impresses you the most? why?
There are many but I probably re ordered the Chateau Simone Rose the most. I am never a big fan of Rose but this stuff is serious.
 
– Would you recommend The French Cellar to your friends?
Duh (of course)
 victorkoo

Thanks a lot Victor

Subscribe to our Vineyard Gems and Tasting Voyage plan here

The French Cellar Mini-Interviews available HERE

 

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www.TheFrenchCellar.sg Your Sommelier at Home

Two nice bottles of French wines delivered at your doorstep every month with our sommelier’s tasting guide.

3-star Michelin sommelier selection, 100% quality guarantee

 


The French Cellar featured in French Chamber Commerce of Singapore

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Thank you French Chamber Commerce of Singapore featuring The French Cellar
 
“Pioneering New Ways of Consuming Wine”
 
#FOCUSMagazine #FCCS #TheFrenchCellar

“BEST MONTHLY SUBSCRIPTION BOXES”

Thanks NUYOU for featuring The French Cellar!
“BEST MONTHLY SUBSCRIPTION BOXES”

 

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Making French wine accessible, unintimidating and fun
Every month at your doorstep, discover and enjoy two top quality wines with our sommelier’s tasting guide


FEMALE Magazine “This Is What An Awesome Thank You Gift Looks Like”

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The French wine importer offers a wine subscription service in two formats: One for a fixed length of time over a three, six or 12-month period ($79-$259), or based on a monthly charge for two bottles ($99-$299).

Original article available here

The French Cellar featured in Media. Articles available here

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www.TheFrenchCellar.sg Your Sommelier at Home

Making French wine accessible, unintimidating and fun

Two nice bottles of French wines delivered at your doorstep every month with our sommelier’s tasting guide.


BOATING China magazine – Fish and wine pairings

Nicolas Rebut, The French Cellar sommelier, giving fish and wine pairing advice. Wine + Food = 3. Yummy!

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The French Cellar WineMag: click here to read more articles, terms, tips and pairing advice!

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www.TheFrenchCellar.sg  The French Cellar China Your Sommelier at Home

Making French wine accessible, unintimidating and fun

Two nice bottles of French wines delivered at your doorstep every month with our sommelier’s tasting guide.


“Boutique wines to impress your friends with”

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Sommelier Nicolas Rebut picks five lesser-known labels that will charm even the most seasoned oenophile

It is easy to impress with a bottle of Château Margaux or Château Lafite Rothschild, but to uncork an unforgettable bottle of wine few have discovered is a truly spiritual experience. Here are five to pair with dishes at your next dinner party.

Boutique wines to impress your friends with

Allobroges Cuvée Schiste, Domaine des Ardoisières, 2012

An astonishing wine with an incredible aromatic complexity and minerality from the terroir of Savoie.

Tasting notes: A very surprising and original nose with aromas of yellow fruits (apricot, pineapple), mineral and white pepper. Well-balanced palate between richness and acidity. A very long finish. Very mineral and fresh.

Pair it with: Cold lobster salad with shaved truffles, roasted prawns, cheese.

Boutique wines to impress your friends with

Champagne Lassaigne, Brut Réserve, Blanc de Blancs 

This superb Blanc de Blancs is raised under the care of Emmanuel Lassaigne, a young and exceptionally talented winemaker.

Tasting notes: Complex and intense aroma. Aromas of yellow fruits, white flowers, and fresh brioche surrounded by beautiful mineral notes. A Champagne of character, very delicate and fine.

Pair it with: Lobster, white fish carpaccio.

Boutique wines to impress your friends with

Château Simone Rosé, Palette, 2013

Château Simone is one of the jewels of Provence. It is a remarkable wine I have served many times in some of the world’s finest restaurants.

Tasting notes: An original nose with notes of wild strawberry, raspberry and cherry. Slightly minty and  fresh. Very elegant with a very long finish.

Pair it with: Grilled scallops, shrimp pad thai, salmon maki, sea bass with fennel.

Boutique wines to impress your friends with

Patrimonio, Domaine d’E Croce Yves Leccia, 2011

Hailing from the Patrimonio wine region located on the northern coast of Corsica, this beautiful wine is made with local Nielluciu and Grenache grapes.

Tasting notes: A very nice nose, intense and complex with aromas of raspberry, blackcurrant and blackberry. Delicious palate, generous and well-balanced, with smooth tannins. An impressive length.

Pair it with: Beef stew, lamb tagine, rack of lamb, beef with oyster sauce.

Boutique wines to impress your friends with

Beaune 1er Cru Les Grèves, Domaine de la Vougeraie, 2001 

A great Pinot Noir from Burgundy from an outstanding winemaker. Exceptional and rare, only 1294 bottles of this wine were produced in 2001.

Tasting notes: Very charming nose, with a nice aromatic presence of red fruits, leather, fresh tobacco, candied cherries and plum. Stunning palate with velvety tannins. Harmonious, smooth with the intensity and depth of a Pinot Noir from a great terroir.

Pair it with: Peking duck, slow-cooked lamb, spiced pork belly confit.

Source:http://www.buro247.sg/lifestyle/food-and-drink/boutique-wines-to-impress-your-friends-with.html

 

Wine novice or interested in discovering wines you do not have access to?  Every month receive two bottles of exclusive French wines at home with our sommelier’s tasting guide. Find out more

 

The French Cellar WineMag: click here to read more articles, terms, tips and advice!

 

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Your Sommelier at Home

Two nice bottles of French wines delivered at your doorstep every month with our sommelier’s tasting guide.

3-star Michelin sommelier selection, 100% quality guarantee


The French Cellar in The Edge!

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“Off The Beaten Track.

The French Cellar and sommelier Nicolas Rebut want to show wine drinkers in the city-state that French wines is more than just Bordeaux”


Nicolas Rebut, sommelier of The French Cellar, in Sunday Times

 

Sniffing out good wine Eunice Quek, Sunday Times

French sommelier Nicolas Rebut was trained by his granddad to recognize wine aromas before he was old enough to drink it. 

It is not any commercial wine that gets delivered to subscribers. By introducing eight new winemakers to the list every month, Mr Rebut ensures that exclusive selection is not only of the finest quality, but also represents a variety or regions and winemakers.

He says: “A lot of winemakers know my name and send me their wine. If the wine is good, I go to the vineyard to meet them. If not, I pass”.

http://www.soshiok.com/content/sniffing-out-good-wine

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About Nicolas Rebut:

After years of delighting three-star Michelin restaurant customers, Nicolas Rebut brings his knowledge to craft the best selection of French wines, along with wine tasting notes and pairing advice.

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Nicolas Rebut, Chef Sommelier Le Louis XV *** Monaco Le Meurice *** Paris

Based in France, Nicolas explores vineyards and forges privileged relationships with estates and winemakers in search of exclusive wines at the best value, the gems France has to offer. Nicolas tastes thousands of wine samples each year and selects only the best wines from renowned estates and undiscovered appellations.

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He joined three-star Michelin restaurant, “Le Louis XV” – managed by Alain Ducasse, one of the greatest French Chefs – in 1999, where he became Chef Sommelier in charge of the cellar, wine selection and pairing.

In 2005, Nicolas left Monaco to join as Chef Sommelier for Paris’ three-star Michelin outlet, “Le Meurice”, where he managed a team of seven sommeliers. He revolutionalised the wine menu and was responsible for its exceptional wine cellar of over 500, 000 bottles.

Nicolas is also the author – together with Chihiro Masui – of wine-pairing guide and bestseller, “Une affaire de gout”.


“Buy Good Wine in Singapore at Low Prices”

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“If you’re a regular wine purchaser and like to sample a wide range of wines but are just too darned lazy to go through the whole selection process week in, week out, joining a wine subscription service like The French Cellar can keep your coffers stocked.

A $79 a month subscription gets you 2 monthly French wines selected by a 3 star sommelier. Each month, you receive a shipment of wines, delivered directly to your doorstep. That’s it.”

From MoneySmart 

The French Cellar, Making French wine accessible, unintimidating and fun

 


“Making wine accessible, unintimidating and fun”

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“The French Cellar (www.thefrenchcellar.sg)

This two-year-old start-up brings wine tasting to the comfort of your home. The French Cellar began with the aim of making wine accessible, unintimidating and fun – and it succeeds on all fronts by delivering new bottles that are sourced by a three-star Michelin sommelier in France every month.”

Full article from HerWorld available here


The Peak Wine Club powered by The French Cellar @ G Restaurant Awards 2015


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The Peak Wine Club powered by The French Cellar

@ G Restaurant Awards 2015 – Find out more about The Peak Wine Club

 


Wine start-up savours $1m funding – E-commerce and subscription outfit The French Cellar now valued at $5m

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[SINGAPORE] A Singapore start-up looking to disrupt the way that Asian wine lovers purchase and appreciate wine has raised some $1 million in Series A funding, and is now valued at $5 million just eight months after its launch, its chief executive officer Vincent Morello told The Business Times.

The French Cellar, the first wine subscription e-commerce platform in Asia, lets users discover exclusive French wines that are not sold in the region and personally handpicked by resident sommelier Nicolas Rebut, a former chef sommelier at two 3-starred Michelin restaurants: Louis XV (Monaco) and Le Meurice (Paris). Upon subscription, members receive two different wines – along with wine tasting notes – monthly, and they can also re-order their favourite bottles whenever they wish to, at a discounted price.

This latest round of funding comes from ESW Manage, a Singapore-headquartered private equity firm. Post-money, ESW will own a 20 per cent stake in The French Cellar; its founder and chairman Wong Yat Foo will also join the start-up as a director.

This comes shortly after Jackie Lee, managing partner at Kyosei Ventures, joined The French Cellar as chairman in March.

“Our immediate plans are to increase the adoption of wine subscription as the preferred way to consume wine in Singapore, as well as expand into Malaysia, Indonesia, China and Japan through joint ventures or greenfield projects,” said Dr Morello.

Demand for curated wine subscription and guided wine discovery is growing in Asia, he added.

“For one thing, wine lovers find it a challenge to choose their French wines because of the sheer volume of available choices. In France, there are currently over 300 appellations, and 115,000 winemakers producing more than seven billion bottles of wine yearly. This diversity is both an attraction and a problem.”

Moreover, mass affluents – the fastest growing segment in Asia – increasingly desire to learn more about their purchases as much as they desire high-quality goods. The French Cellar’s wine discovery model – with tasting notes – allows this, said Dr Morello.

Building a community of wine lovers is also something the start-up takes pride in. It holds at least one wine tasting session monthly, for members to discover new wines and network.

“We believe this is a happier and cooler way to run the business, rather than just a cold e-commerce website. When we flew Mr Rebut down for a recent wine tasting session to meet with our members, the response was electrifying,” gushed Dr Morello.

http://www.businesstimes.com.sg/premium/top-stories/wine-start-savours-1m-funding-20140609


The Peak Wine Club powered by The French Cellar – Launch event

The Peak Wine Club powered by The French Cellar – Launch event 28 January 2015 (press release of the launch)


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“Wine Lovers, Get Fine French Wines Delivered To Your Doorstep from The French Cellar”

“For all the wine lovers out there like us who are tired of not knowing how to choose a good bottle or who want to learn more about different vintages and varietals, The French Cellar is for you!

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This unique wine subscription service will deliver fine French wines along with tasting notes and videos straight to your door every month at super affordable prices. This way you can discover amazing new wines, bone up on your wine knowledge, and start building a wine collection that will be the envy of all your oenophile friends.

The French Cellar was established in 2013 by a team of passionate wine lovers who wanted to bring a bit of the French joie de vivre to Singapore via seriously good wines. They also wanted to make wine more accessible to all, hence their easy and convenient subscription service that takes the guesswork and legwork out of finding an excellent wine.

Each wine is hand picked by master sommelier Nicolas Rebut, formerly Chef Sommelier of 3-star Michelin restaurants Le Meurice, in Paris and Louis XV (Alain Ducasse) in Monaco. With over 20 years of experience under his belt, Nicolas has built up a solid repertoire with exclusive vineyards across France, and so The French Cellar collection includes classics from renowned estates as well as hidden gems from innovative vineyards.

Subscriptions include two bottles of wine per month delivered directly straight to your door, wine tasting notes, suggestions for food pairings, and background information on the estate and winemaker, which is information you won’t necessarily get off the label. And it’s all very affordable thanks to Nicholas’ direct connection to the winemakers. You can also reorder your favourite bottles at discounted prices.

There are four different packages to choose from, but the most popular is the Tasting Voyage package, which starts at $139 per month for a 12 month duration. You can also opt in for 6 months or 3 months only. The Tasting Voyage selections so far have featured bottles from prestigious appelations like Champagne, Margaux, Pommard, and Chateauneuf-du-Pape, as well as lesser known gems like Domaine des Ardoisieres in Savoie, and the Palette appellation.

Whether you’re looking to become somewhat of a wine connoisseur, or simply want to try great new sommelier-approved bottles in the comfort of your own home, this is a fun and easy way to enjoy great vino without having to scour the city or spend bucketloads drinking and dining out.”

Article published on Urban Journey

The French Cellar in media here

www.TheFrenchCellar.sg Your Sommelier at Home

Two nice bottles of French wines delivered at your doorstep every month with our sommelier’s tasting guide.

3-star Michelin sommelier selection, 100% quality guarantee


Receive The French Cellar newsletter: wine advice, tips and pairings


The French Cellar in Her World magazine, March 2015

5 best monthly subscription boxes in Singapore,  March 17, 2015

(http://www.herworldplus.com/solutions/solutions/5-best-monthly-subscription-boxes-singapore)

french cellar

THE FRENCH CELLAR
www.thefrenchcellar.sg

What’s in the box Two bottles of wine and a tasting guide. There are four types of monthly boxes with different price points to choose from. Vineyard Gems gives you vino from little-known vineyards, while Cellar Icons is a duo of vintage wines.

Our order For our photoshoot, we requested three boxes – Vineyard Gems, Tasting Voyage and Grands Crus. Based on the tasting notes (that also had useful food pairing tips) that came with them, the Les Remparts De Bastor-Lamontagne, Sauternes, 2008 in our Vineyard Gems box was sweet and fruity, while the Cairanne, Domaine Marcel Richaud, 2012 was aromatic with notes of black grapes.

Good to know If you like what you got in the subscription boxes, you can reorder the individual wines at a discounted price from the website.

Prices From $79 per month for a Vineyard Gems box to $489 per month for a Cellar Icons box (both based on a 12-month subscription plan).

 

More media articles about The French Cellar

 

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The Peak Launches New Wine Club Partnering With The French Cellar

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FOR IMMEDIATE RELEASE

Singapore, 26th January 2015 – THE PEAK, Singapore’s leading luxury lifestyle magazine, is the first local luxury media to launch a Wine Club, featuring wine subscription service The French Cellar as its partner. Subscribers receive limited-edition wines specially hand-picked for discerning consumers by The French Cellar and three-Michelin-star sommelier Nicolas Rebut. The former chef-sommelier has 20 years of experience that includes stints at French restaurants Louis XV and Le Meurice. Having tasted more 10,000 bottles in the course of his career, Rebut now applies his expertise to selecting the best bottles from vineyards throughout France, from the regions of Alsace, Beaujolais, Bordeaux, Burgundy, Champagne, Corsica, Jura, Languedoc, Loire, Provence, Rhone, Roussillon, Sauternes, Savoie and the South-West.

For more information or to sign up for The Peak Wine Club, visit The Peak websitewww.thepeakmagazine.com/wineclub. Subscribers to the plan, the cost of which starts from $399 per month, will receive 2 discovery bottles, coupled with tasting notes and pairing details. They will also be informed of exciting events organised by The Peak Wine Club and The French Cellar.

As a brand with an integrated media platform, The Peak is constantly evolving to engage its readers on the finer points of luxe living.

Dennis Pua, Managing Director, SPH Magazines, shares: “The Peak is not just a magazine, but the embodiment of a lifestyle that celebrates sensory experiences offered by the finer things in life. The Peak Wine Club, with its curated selections, will introduce members to vintages they may not know about but, once tasted, become valuable bottles to be shared with friends and colleagues.”

Says Dr Vincent Morello, CEO of The French Cellar: “We are proud to be partnering the No. 1 luxury lifestyle magazine for Singapore’s entrepreneurs, professionals and C-suite executives. With this service, we look forward to giving The Peak readers private access to exclusive wines from prestigious estates in France. Every month, a unique selection of gems will be delivered directly from vineyards to their homes, complete with our sommelier’s tasting and pairing guide to complement their monthly wine indulgence.”

ISSUED JOINTLY BY

About The Peak

Every issue of The Peak, be it the Singapore, Malaysia, Indonesia or Hong Kong edition, brings a unique mix of information exclusively to the people who are at the top of their game. Defining the finer things in life, The Peak has become an essential guide for the select few to keep abreast of the latest developments in the corporate, professional, social and cultural spheres.

A leading luxury lifestyle magazine, The Peak is a platform for exchange among successful business leaders and professionals. The Peak is the preferred or partner magazine of important associations and events such as the Singapore Diplomatic & Consular Corps, Young Entrepreneurs Organization and EY Entrepreneur of the Year.

In 2014, The Peak was awarded Gold for Best in Design at the Asian Media Awards; Excellence in Magazine Design (Category B) at the Society of Publishers in Asia Awards; and was also rated 2nd Luxury Magazine of the Year by Marketing Magazine.

The Peak 30/30: The Game Changers, which was published to celebrate the 30th anniversary of The Peak, also bagged a silver in the Books – General Literature category at the 5th International Corporate Media Award 2014 in Germany.

For The Peak spin-offs, Gourmet & Travel clinched Food Media of The Year at the Media Publishers Association of Singapore Awards, two bronze awards for Photography in General, and two Excellence awards for Alternative Storytelling at the International Creative Media Awards. In December 2014, Gourmet and Travel won an Excellence award for Best Use of Design, Layout & Presentation at the Asian Publishing Awards, and Timepieces also won Excellence for Best Feature on Timepieces at the Asian Publishing Awards.

About The French Cellar
The French Cellar (www.theFrenchCellar.asia) imports French wines directly from vineyards, carefully selected by our sommelier Nicolas Rebut, former Chef Sommelier of the 3-star Michelin restaurants Louis XV (Monaco) and Le Meurice (Paris). Our goal is to bring the best wines France has to offer, at great value, to our members. The French Cellar allows members to discover two beautiful tasting wines every month, exclusively through our platform, thanks to a special and personal relationship we have between our sommelier and winemakers in France. The wines will be delivered free to you in the comfort of your home, together with wine tasting notes written by the sommelier, so that members can enjoy an epicurean wine journey, and learn more about the wines, winemakers and vineyards with us. The French Cellar is pioneering the Wine Subscription E-commerce Model in Asia.

For more information, please contact:

Ms. Sheryl Chen
Marketing Manager
Luxury Division
SPH Magazines Pte. Ltd.
Tel: 6319 3085
Email: csheryl@sph.com.sg

Dr. Vincent Morello
Chief Executive Officer
The French Cellar Pte. Ltd.
Mobile: 9726 1280
Email: vincent.morello@thefrenchcellar.sg

 


The Peak Wine Club powered by The French Cellar Pairs and Delivers Tipple

tpkwc

The finest of France’s vineyards is just a subscription service away… Find out more on The Peak website


Expect the unexpected – The French Cellar in The Peak magazine

“Expect the unexpected

If receiving surprise packages are up your alley, local online platform The French Cellar offers curated subscription packages to surprise within a certain expectation. From basic Vineyard Gems, designed for those who like to explore unknown labels, to Grand Crus, which covers high-end wines, each of the four subscription programmes is designed to excite. All wines are selected by Nicolas Rebut, former chef-sommelier at three-Michelin-star restaurants Louis XV and Le Meurice.”

 

peakservice

 


The French Cellar interviewed by Le Figaro, leading French media

 

le figaro vin

figaro vincent morello

– “Asie et e-commerce : le retour sur expérience de The French Cellar” – Vincent Morello, CEO, The French Cellar.

TFC le figaro


What does a Singaporean wine expert think about The French Cellar?

Article published on JancisRobinson.com by Wai Xin Chan, CSW, FWS

“A great independent wine retailer

If I am asked to highlight any novelty in the Singapore wine market, then the boys at The French Cellar certainly top the chart. They don’t carry lots of wines nor do they run a wine shop. All they do is simple. Every month they deliver two wines for each subscriber based on their subscribed quality-tier. No fuss, no frills and a pleasant surprise to look forward to around the same time of each month.

Most people probably don’t understand this, but in a rather young country where wine drinking culture was only taken up by the general public in recent years, most people couldn’t tell the difference between Cabernet Sauvignon and Merlot. Buying wines from the old world countries, like France, is even more challenging since varieties used in the blend rarely appear prominently except for the case of Vin de pays and Alsace.

I would think a sensible wine merchant should educate their clientèle on a regular basis regarding the different products in the portfolio. These guys added a touch of education service by having tasting notes, prepared by sommelier Nicolas Rebut, delivered along with the wines, carefully detailing the visual, smell and taste expected from the wine. And for a customer like me who is already familiar with the mainstream producing areas, I can still indulge in an adventure into the lesser known regions like Savoie or Corsica. The only catch is that the limited stock they carry means one has to be quick to order additional bottles.

If customers don’t have the time to learn a lesson on wines, why not bring the lesson to them. Readily available, whenever they want to open the bottle. The French Cellar nailed it.” Article available here: http://snip.ly/slx0

vendange1
Thank you!

Indeed, we do our best in France to bring the best wines in Singapore. Thanks to our sommelier Nicolas Rebut, we buy directly in the vineyards. We have the privilege to buy only 1 wine, the best one, per estate and to bring it to Singapore. The only criteria to choose wines is quality.
Within our 1st year, we have visited more than 60 different winemakers, from 60 different appellations from 12 wine regions.
This French epicurean journey will never stop!

Santé

 

The French Cellar 1st Anniversary: Chateau Lafite Rotschild 2002 Giveaway. Feel free to participate

 

www.TheFrenchCellar.sg – Your Sommelier at Home

Discover our offers here!


The French Cellar in The Peak

Peak

 

We are so glad to be covered by the nice people over at The Peak Gourmet & Travel. #happiness the Food Media of the Year 2014.


The French Cellar in Food & Travel, June issue

food travel


Tech in Asia, 15 June. 26 startups in Asia that caught our eye

tech in asia 15 june

 

4. The French Cellar | Singapore Founded last October, The French Cellar is a Singapore-based online subscription service for wine. Members have a choice of two top-notch French wines every month, which they can pick from a selection carefully curated by sommelier Nicolas Rebut, who was the former Chef Sommelier at two 3-star Michelin restaurants. Earlier this year, the startup undisclosed investment from Kyosei Ventures. Now, just three months later, ESW Manage has announced a seven-figure amount in series A funding to acquire a 20 percent stake in the company.


The French Cellar featured in the wine blog The Local Nose (Donna Daritan)

logo local nose

The French Cellar – French Wines You Can Trust

by Donna Daritan

If you haven’t heard of The French Cellar, the fastest growing wine subscription business in Singapore and Hong Kong, you should by now. They have been featured in many publications from The Sunday Times, The Edge, Singapore Tatler and many more. Click here for the complete list. Just today they are featured in The Business Times for securing a 7-figure investment by ESW Manage, a private equity firm focused on investment opportunities especially in Asia.

The story of this company is pretty close to my heart. I knew the founder personally even before The French Cellar came into existence. How did we meet? Though TheLocalNose wine tasting event. Isn’t that amazing? When Vincent Morello told me about his new venture, I was truly excited for him. He approached me as I represent TheLocalNose but he then also approached another company that I am linked to – Business Angel Network (SEA) Ltd without knowing the same person was behind the scene. We met up at Holland Village only to realize he stayed in the same building as me. Too many coincidences.

So, what is The French Cellar? Just remember their short and sweet tagline – “Your sommelier at home”. How does this work? Basically, you can subscribe to their packages online: Vineyard Gems, Tasting Voyage, and Grands Crus; which starts from $99/month then you simply sit back, relax and wait for 2 bottles of wine to be delivered to your home together with the wine tasting guide which makes your tasting not only enjoyable but educational.

These wines are thoughtfully selected by Mr. Nicolas Rebut, who was a Chef Sommelier of the 3-Star Michelin restaurants: Le Meurice in Paris and Louis XV (Alain Ducasse) in Monaco. Yes, he has solid credentials and years of experience but the reason why you should trust in his choice is because his heart and passion is in every single bottle he chose for you. He was born for this. Under the guidance of his winemaker grandfather and a grandmother who loves to cook, his palate was well prepared for his journey ahead. Pairing food and wine also comes naturally for him.

His gruelling professional training came when he was working in the fine dining industry. It was difficult, strict and one needed to adhere to many rules. However, the advantage of working in world renowned restaurants, Nicolas broadened his wine knowledge by tasting really rare and old wines such as Yquem 1886, Petrus of 1945, etc. In order to share his knowledge and passion outside the restaurant he was working for, he set up his own consultancy business and managed to outreach to Hong Kong and Shanghai market.

Now, Singapore has the privilege of his expertise too. Through The French Cellar, Nicolas will personally choose 6 new winemakers each month that produces not only wines of great quality, but also the best representation of the regions they come from. So, I put it to the test by bringing a Pommard to #SgWine blind tasting event. To the knowledgeable drinkers (not me yet), they immediately knew this is a Pinot Noir from Côte de Beaune. I was truly impressed.

If I have to pick one personal favourite (which is tough), I love their Cairanne from Domaine Marcel Richaud. This is one powerful wine that will dazzle your palate. Truly memorable with its 15% alcohol content and regular price at only $58. If you are a subscriber, you will be entitled to 15% discount which means this wine will cost less than $50! Geez, what a bargain!

At the end of my interview with Nicolas, I asked what his advice is for newbie who wants to learn more about wine; he said the best way to learn about is to taste it. Go to tasting events and take the time to try the wine and learn about the estate, the grape variety, the eye, the nose, the taste, etc. Guess what, The French Cellar provides all that under one roof. If you can’t decide which package to subscribe, come and check them out at their next tasting event through their blog. Most importantly, don’t forget to have fun! All the best, The French Cellar! So far, you have literally rocked the 2 industries I’m working for! Keep it up!

Thanks, Nicolas for the advice!

Donna Daritan

donnadaritan

Join our Next Wine Tasting Event

winetast9march

Find out more

CORPORATE WINE APPRECIATION EVENTS

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Find out more

www.TheFrenchCellar.sg Your Sommelier at Home

Two nice bottles of French wines delivered at your doorstep every month with our sommelier’s tasting guide.

3-star Michelin sommelier selection, 100% quality guarantee


The French Cellar in Straits Times, June 12

The French Cellar secures Series A funding from ESW Manage

 

ST 12june

 

 

 


Drink up! The French Cellar secures Series A funding from ESW Manage. e27 10 June 2014

Echelon 2014 Top 62 finalist The French Cellar will use investment to introduce French wines to other Asian markets like Malaysia and China

e27

Echelon 2014 Top 62 finalist The French Cellar will use investment to introduce French wines to other Asian markets like Malaysia and China

Sometimes, you don’t have to wait till after Echelon for fortune to befall your startup.

For The French Cellar, its piece of good news comes just before Echelon, as ESW Manage, a private equity firm focussed on investment opportunities in Asia, announced its seven-figure investment. Coming shortly after the joining of Jackie Lee from Kyosei Ventures as Chairman, ESW Manage’s investment will see it acquire a 20 per cent stake in The French Cellar, Asia’s pioneer wine subscription e-commerce platform.

Also Read: Jackie Lee joins The French Cellar, promises future expansion in Asia

With this investment, Founder and Chairman of ESW Manage Wong Yat Foo will be invited to join The French Cellar as its Director. Previously the CEO and Chairman of Mentor Media Ltd, Wong will be bringing more than 15 years of experience in regional and cross-border capital market transactions to the startup.

Wong foresees rapid growth in the market for French wines in Asia due to the increasing affluence of the region. “The mass affluent and high-net-worth-individual population is rapidly growing in SE Asia and China,” he said. “The French Cellar is pioneering curated wine subscription e-commerce in Asia which can directly tap into this trend.”

According to Wong, if the market conditions prove favourable, The French Cellar could even be headed for a public listing. “This is indeed an investment that can go public if the executions are right in the coming years. With Jackie as their mentor, I am excited and confident to join the team in its quest to unlock this obvious opportunity in Asia.”

Vincent Morello, CEO of The French Cellar, noted that Wong’s experience will prove an asset as The French Cellar expands into Asia, and added that demand for French wines among Asians is on the rise as well. “In France, there are currently over 300 appellations, 115,000 winemakers producing more than seven billion bottles of wines a year,” he mentioned.

“The interest in genuine French wine is always high, and the demand for curation and guided discovery is an enormous one in Asia as well. We are convinced that the e-commerce subscription model of curated wines is the solution for the millions of wine lovers to address the challenge in choosing their wines. Our immediate markets of interest will include Malaysia, Indonesia, China and Japan,” Morello revealed.

Echelon 2014 is a two-day Startup, Technology and Business event where Asia’s most innovative startups, early-stage investors and tech industry leaders as well as tech media, gather to celebrate and build Asia’s growing tech industry, as well as make valuable relationships.

http://e27.co/drink-french-cellar-secures-series-funding-esw-manage-20140609/ 


The French Cellar uncorks series A funding to bring choice French wines to your doorstep. Tech In Asia – June 9, 2014

tech in asia tfc

 

Earlier this year, The French Cellar, a Singapore-based online subscription service for wine, received an undisclosed investment from Kyosei Ventures. Now, just three months later, ESW Manage has announced a seven-figure amount in series A funding to acquire a 20 percent stake in the ecommerce company.

Wong Yat Foo, founder and chairman of private equity firm ESW Manage, will be joining the startup as their director, bringing with him roughly 15 years of experience in regional and cross-border capital market transactions.

Wong explains that the value of assets owned by affluent and high-net-worth-individual investors in Asia-Pacific is expected to grow from a combined total of $31.2 trillion in 2012 to about $65.9 trillion by 2020. He is confident that The French Cellar can tap into this trend with its monthly deliveries of hand-picked wine collections.

“The demand for curation and guided discovery is an enormous one in Asia,” says Vincent Morello, CEO of The French Cellar.

The startup’s new investors will be able to help the team to expand into immediate markets of interest, namely Malaysia, Indonesia, China, and Japan. The startup was founded last October with the goal of bringing the best wines France has to offer to their members on a monthly basis. Members have a choice of two top-notch French wines every month, which they can pick from a selection carefully curated by sommelier Nicolas Rebut, who was the former Chef Sommelier at two 3-star Michelin restaurants.

“The interest in genuine French Wine is always high […]. We are convinced that the ecommerce subscription model of curated wines is the solution for the millions of wines lovers to address the challenge in choosing their wines,” says Morello.

Read more: The French Cellar uncorks series A funding to bring choice French wines to your doorstep http://www.techinasia.com/french-cellar-uncorks-series-funding-bring-choice-french-wines-doorstep/


The French Cellar secures 7-figure series A funding from ESW Manage, Singapore Towkay ZONE

http://www.towkayzone.com.sg/content/761-The-French-Cellar-secures-7-figure-series-A-funding-from-ESW-Manage

The French Cellar secures 7-figure series A funding from ESW Manage

ESW Manage 中青集团, a private equity firm focused on investment opportunities in Asia today announced its 7-figure investment to acquire a 20% stake into The French Cellar (www.theFrenchCellar.asia), Asia’s pioneer wine subscription e-commerce platform. This series A comes shortly after Jackie Lee from Kyosei Ventures joined as Chairman in March 2014.Mr. Wong Yat Foo, founder and Chairman of private equity firm ESW Manage Pte Ltd. has been invited to join the startup as their Director. He brings on board more than 15 years of experience in regional and cross-border capital market transactions including mergers and acquisitions, initial public offering and private equity investment. Previously, Mr. Wong was the CEO and chairman of Mentor Media Ltd, which he took public in 1999 and sold for SGD 168 million in 2006 to private equity. He served as President of Mentor Media Ltd until it was sold again in January, 2014.

“From $20.5 trillion and $12.7 trillion, respectively in 2012, assets owned by mass
affluent and HNWI investors in Asia-Pacific are expected to rise to $43.3 trillion and
$22.6 trillion respectively by 2020. The growth is expected to be higher for the mass
affluent sector (with a CAGR of 9.8%) than for HNWIs (7.5%). The mass affluent
and high-net-worth-individual population is rapidly growing in SE Asia and China.

The French Cellar is pioneering curated wine subscription e-commerce in Asia which
can directly tap into this trend. This is indeed an investment that can go public if the
executions are right in the coming years. With Jackie as their mentor, I am excited and
confident to join Vincent and Eric in their quest to unlock this obvious opportunity in
Asia,” stated Wong.

“This is an exciting moment for us as we welcome on board a veteran, Mr Wong Yat
Foo. His wisdom and experience will be a valuable asset to The French Cellar as
we expand into Asia. In France, there are currently over 300 appellations, 115,000
winemakers producing more than 7 billion bottles of wines a year. The interest in
genuine French Wine is always high. The demand for curation and guided discovery is
an enormous one in Asia as well. We are convinced that the e-commerce subscription
model of curated wines is the solution for the millions of wines lovers to address the
challenge in choosing their wines. Our immediate markets of interest will include
Malaysia, Indonesia, China and Japan,” said Dr. Vincent Morello, CEO of The French Cellar.

http://www.towkayzone.com.sg/content/761-The-French-Cellar-secures-7-figure-series-A-funding-from-ESW-Manage

S’pore wine start-up savours $1m funding – My Paper 10 June 2014

May paper Screen Shot 2014-06-12 at 3.21.42 pm

S’pore wine start-up savours $1m funding

JACQUELYN CHEOK
SINGAPORE start-up, looking to change the way that Asian wine lovers purchase and appreciate wine, has raised $1 million in Series A funding, and is now valued at $5 million just eight months after its launch, its chief executive officer, Vincent Morello, told The Business Times.

The French Cellar, the first wine subscription e-commerce platform in Asia, lets wine lovers discover exclusive French wines – that are not sold in the region – personally handpicked by resident sommelier Nicolas Rebut, a former chef sommelier at two three-starred Michelin restaurants: Louis XV (Monaco) and Le Meurice (Paris).

Upon subscription, members receive two different wines – along with wine-tasting notes – every month, and they can also re-order their favourite wines whenever they wish, at a discounted price.

The latest round of funding comes from ESW Manage, a Singapore-headquartered private equity firm.

With the funding, ESW will own a 20 per cent stake in The French Cellar; its founder and chairman Wong Yat Foo will also join the start-up as a director.

The funding comes after Jackie Lee, managing partner at Kyosei Ventures, joined The French Cellar as chairman in March.

“Our immediate plans are to increase the adoption of wine subscription as the preferred way to consume wine in Singapore, as well as expand into Malaysia, Indonesia, China and Japan through joint ventures or greenfield projects,” said Dr Morello.

Demand for curated wine subscription and guided wine discovery is growing in Asia, he added.

“For one thing, wine lovers find it a challenge to choose their French wines because of the number of choices available.

“In France, there are over 300 appellations, and 115,000 winemakers producing more than seven billion bottles of wine a year. This diversity is both an attraction and a problem.”

Moreover, the “mass affluent” – the fastest-growing segment in Asia – increasingly desire to learn more about their purchases as much as they desire high-quality goods. The French Cellar’s wine discovery model – with tasting notes – allows this, said Dr Morello.

Building a community of wine lovers is also something the start-up takes pride in. It holds at least one wine-tasting session a month, for members to discover new wines and network.

http://mypaper.sg/top-stories/spore-wine-start-savours-1m-funding-20140610

 


Echelon’s Asia Top 62 Startups, The French Cellar secures 7-figure series A funding from ESW Manage

FOR IMMEDIATE RELEASE

Echelon’s Asia Top 62 Startups, The French Cellar secures 7-figure series A funding from ESW Manage

Singapore, 9th June 2014 – ESW Manage中青集团, is a private equity firm focused on investment opportunities particularly in Asia announced today it’s 7-figure investment to acquire a 20% stake into The French Cellar (www.theFrenchCellar.asia), Asia’s pioneer wine subscription e-commerce platform. This series A comes shortly after Kyosei Ventures, Jackie Lee joins as Chairman in March 2014.

Mr. Wong Yat Foo has been invited to join the startup as their Director. He is the founder and Chairman of private equity firm, ESW Manage Pte Ltd. Mr. Wong has more than 15 years of experience in regional and cross-border capital market transactions including mergers and acquisitions, initial public offering and private equity investment. Mr. Wong was the CEO and chairman of Mentor Media Ltd, which he took public in 1999 and sold for SGD 168 million in 2006 to a private equity. Currently, he is the President for Mentor Media Ltd.

“From $20.5 trillion and $12.7 trillion, respectively in 2012, assets owned by mass affluent and HNWI investors in Asia-Pacific are expected to rise to $43.3 trillion and $22.6 trillion respectively by 2020. The growth is expected to be higher for the mass affluent sector (with a CAGR of 9.8%) than for HNWIs (7.5%). The mass affluent and high-net-worth-individual population is rapidly growing in SE Asia and China. The French Cellar is pioneering curated wine subscription e-commerce in Asia which can directly tap into this trend. This is indeed an investment that can go public if the executions are right in the coming years. With Jackie as their mentor, I am excited and confident to join Vincent and Eric in their quest to unlock this obvious opportunity in Asia,” stated Wong.

“This is an exciting moment for us as we welcome on board a veteran, Mr Wong Yat Foo. His wisdom and experience will be a valuable asset to The French Cellar as we expand into Asia. In France, there are currently over 300 appellations, 115,000 winemakers producing more than 7 billion bottles of wines a year. The interest in genuine French Wine is always high. The demand for curation and guided discovery is an enormous one in Asia as well. We are convinced that the e-commerce subscription model of curated wines is the solution for the millions of wines lovers to address the challenge in choosing their wines. Our immediate markets of interest will include Malaysia, Indonesia, China and Japan,” said Dr. Vincent Morello, CEO of The French Cellar.

The French Cellar is also proud to share that after 400 applications, 180 pitches from 12 cities, and 4-stage stringent selection process, The French Cellar has also emerged as Asia’s Top 62 Startups in the Echelon 2014 sponsored by Singtel innov8 taking place from 10-11 June 2014. The French Cellar will be exhibiting at Echelon 2014.

 


ISSUED JOINTLY BY

 

About The French Cellar

The French Cellar (www.theFrenchCellar.asia) imports French wines directly from vineyards, carefully selected by our sommelier Mr. Nicolas Rebut, former Chef Sommelier of the 3-star Michelin restaurants, Louis XV (Monaco) and Le Meurice (Paris). Our goal is to bring the best wines France has to offer, at great value to our members. The French Cellar allows members to discover two beautiful tasting wines every month, exclusively through our platform, thanks to a special and personal relationship we have between our sommelier and winemakers in France. All your wines enjoy free delivery to the comfort of your home with wine tasting notes, written by the sommelier so that members can enjoy an epicurean wine journey, learn more about the wines, winemakers and vineyards with us. The French Cellar is pioneering the Wine Subscription E-commerce Model into Asia.

About ESW Manage

ESW Manage, 中青集团, is a private equity firm focused on investment opportunities particularly in Asia. Since its inception in 2011, the company has been specialising in remodelling traditional businesses to increase business profitability. The company has been specialising in growing the business of selected ventures across industries such as financials, real estate development, and IT solutions.
ESW Manage is handled by a team of directors who have been chosen due to their experience in senior management or ownership positions in various industries including investment banking, logistics, property development

About Kyosei Ventures

Kyosei Ventures (www.kyoseiventures.com) is an Investment Holdings Company that aims to create, seed, invest and grow companies, products and services related to the Interactive Digital Media Marketing, Digital Conversion Optimizations, Analytics and E-commerce sectors. Kyosei is the core organizing philosophy of all of our investments, products and services and has been chosen as our name to reflect what we believe to be fundamental thinking of living and working together for the common good. We invest for financial return, across all digital sectors and in early stages of a company’s growth. We are particularly interested in areas where access to our team, facilities, technology or other resources can help a company, product or service become more successful, we look for companies and people that have the best opportunity to create significant, disruptive and innovative ventures for the digital optimization landscape in Asia. Kyosei Ventures is an associate of Singapore Press Holdings.

 

For more information, please contact:

Dr. Vincent Morello
Chief Executive Officer
The French Cellar Pte. Ltd.
Mobile: 9726 1280
Email: vincent.morello@thefrenchcellar.sg

Eric Joubert
Chief Operating Officer
The French Cellar Pte. Ltd.
Mobile: 8448 5216
Email: eric.joubert@thefrenchcellar.sg

Jackie Lee
Managing Partner
Kyosei Ventures Pte Ltd
DID: 6571 7188
Email: jackie@kyoseiventures.com

 

The Press Release is available herehttp://www.kyoseiventures.com/press-release/2014-06-09/edm.html


Father’s Day Wine Subscription Gift featured in Her World

her world plus

 

The French Cellar wine subscription service, from $99

You know that your dad loves his wines. But you on the other hand, may have no clue on where to start wine shopping. Let The French Cellar solve that shopping problem for you, via their wine subscription service. Purchase this for your daddy dearest, to have them deliver two recommended bottles of French wine every month, complete with a tasting guide on the origins, flavour profile of each bottle, as well as food pairing suggestions. He may just discover a favourite new tipple to love too.
Prices start from $99 for two bottles of wine per month; delivery is free. Go to http://www.thefrenchcellar.sg/fathers-day/ for more information.

http://www.thefrenchcellar.sg/fathers-day/


The French Cellar partner of The Business Times

@Chevron House, May 22 and 23

20140522_120319 20140522_113021 20140522_115234

20140522_114149


The French Cellar, partner of The Business Times

The French Cellar partner of The Business Times for their 12-month subscription plan

 

The French Cellar in Business Times

Full page in The Business Times, 20 May


The French Cellar, partner of The Business Times

The French Cellar is the partner of The Business Times for their 12 month subscription plan.

#happiness always be discovering with The Business Times

Full page in Straits Times, edition of the day (May 19)

 

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The French Cellar in The Peak

peak TFC


The French Cellar, Top50 startups in Asia!

After 400 applications, 180 pitches from 12 cities, and 4-stage stringent selection process, The French Cellar have been chosen to be part of the Top 50 in Echelon 2014.

echelone27

 

Echelon Asia’s premiere technology startup and business event for Founders, Entrepreneurs, Investors and Industry Heroes!

The 12 countries participating in Echelon: Malaysia, Hong Kong, Thailand , Japan, Philippines, Taiwan, Indonesia, Singapore, Korea, Vietnam, Australia

The French Cellar Top 50 startups in Asia
http://e27.co/echelon-2014-top-50-startups-confirmed/

Find out more about The French Cellar


The French Cellar in August Man

Nicolas Rebut takes you an online journey to discover French wine

“The concept is simple. The French Cellar will send 2 bottles of French wine, which has been handpicked after meticulous tastings at vineyards across France.”

TFC (August Man, pg 236, April 2014)


“Think of The French Cellar as an exercise in uncorking surprises of the vino variety.” Singapore Tatler

singapore tatler

Think of The French Cellar as an exercise in uncorking surprises of the vino variety. Founded by Frenchmen Vincent Morello and Eric Joubert, The French Cellar takes an exploratory approach to wine discovery by delivering two bottles of wine to your doorstep each month. No, you don’t get to choose. But that isn’t necessarily a bad thing. The selection of wines is curated by Nicolas Rebut, a sommelier and wine consultant who has worked the floor of three-Michelin starred restaurants the likes of Le Meurice and Le Louis XV for the past 16 years. Take it from the nose who knows, especially one who ventures from vineyard to vineyard across France to taste the vintages himself instead of relying on the 100-point scale. His intimate relationship with winemakers also means that the wines he secures for The French Cellar go straight from the winemaker’s cellar to The French Cellar and thereafter, your doorstep. The monthly wine subscriptions are priced from $79 to $959 a month, and range from beautiful wines from young, emerging winemakers to exceptional vintages from prestigious vineyards. Think a 1990 Chateau d’Yquem or even a Château Léoville Las Cases, Saint Julien Grand Cru Classé, 1990. Enjoy a particular selection? You can reorder it at a discounted price. Each delivery of wines is accompanied by wine tasting notes, suggestions for food pairings, and background information on the estate and winemaker — information you won’t necessarily get off the label.  

www.thefrenchcellar.sg


The French Cellar in Expat Living

The French Cellar in Expat Living

 

April Edition


The French Cellar in Foodprints

media tasting

The surprising part of the tasting was not only in its wines. The French Cellar has 4 subscriptions to allow wine lovers in Singapore a chance to taste 2 wines selected personally by Nicolas in France every month (see http://www.thefrenchcellar.sg/subscribe). He travels extensively around France to taste and send to Singapore. Subscribers to this service will receive wine no later than 1 week from the time the bottle leaves France to their door in Singapore. The service is as simple as a 1 month subscription to a full 12 months. If you really love the wine, a reorder is also possible. Subscribers are also encouraged to share their rating and experience of the wine on their website too. Another interesting idea is to present this subscription as a gift to a friend in Singapore!

The article here


Nicolas Rebut sharing his wine passion with journalists

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The French Cellar (www.theFrenchCellar.asia) imports French wines directly from vineyards, carefully selected by our sommelier Mr. Nicolas Rebut,former Chef Sommelier of the 3-star Michelin restaurants, Louis XV (Monaco) and Le Meurice (Paris).

Our goal is to bring the best wines France has to offer, at great value to our members. The French Cellar allows members to discover two beautiful tasting wines every month, exclusively through our platform, thanks to a special and personal relationship we have between our sommelier and winemakers in France. All your wines enjoy free delivery to the comfort of your home with wine tasting notes, written by the sommelier, so that members can enjoy an epicurean wine journey, learn more about the wines, winemakers and vineyards with us.

The French Cellar is pioneering the Wine Subscription E-commerce Model into Asia.


Wine subscription: The French Cellar in August Man

august man

Wine subscription: The French Cellar

Food and wine subscription services are popular in other parts of the world, but the concept is still relatively new in Singapore. A newcomer that’s testing the waters is The French Cellar, an online wine store that offers wine subscription plans starting from $79 a month.

If you like your wines selected by an expert, then this is the service for you: bottles are handpicked by Nicolas Rebut, former Chief Sommelier of 3-star Michelin restaurants Le Meurice in Paris and Louis XV (Alain Ducasse) in Monaco. Plans range from everyday drinking wines to cream of the crop vintages from iconic chateaus (see bottles from past months here).

How it works is simple: subscribers get two bottles of wine a month together with Rebut’s tasting notes so they can sniff, swirl and drink to their heart’s delight. If members like a particular selection they can reorder wine at a discounted price.

The company also regularly holds private flash sales of wines sourced directly from French vineyards.

Delivery: Free (included in subscription price)

The article here


The French Cellar in Straits Times

 

ST TFC

 

Serial entrepreneur invests in wine cellar, Grace Chng

Straits Times – 6 March 2014

 


The French Cellar in e27

The French Cellar gears up for expansion to new Asian markets with investment from Kyosei Ventures and new Chairman Jackie Lee

e27

Kyosei Ventures, an investment holdings company, has announced today its new investment into The French Cellar, Singapore- and Hong Kong’s wine subscription e-commerce platform.

As part of the deal, seasoned serial entrepreneur Jackie Lee will take on the role of Chairman, while Founders Vincent Morello and Eric Joubert will hold the CEO and COO positions respectively. With Lee’s understanding of the online landscape and a growing market for French wine in Asia, the business looks set to expand out of Singapore and Hong Kong into other Asian countries, including Malaysia, Indonesia, Thailand and China.

“This is a crucial turning point as we welcome on board Jackie Lee as Founding Member and Chairman,” Morello said, adding, “The synergies of Jackie’s team and our team are obvious on top of the common passion in wine and e-commerce. His validation of the model, expertise and connections will enable us to confidently develop faster and stronger in Singapore and Asia.”

Started in October 2013 in Singapore, The French Cellar offers a wine subscription service for wine lovers. Exclusively imported from France directly from vineyards, the wines are carefully selected by sommelier Nicolas Rebut, former Chef Sommelier of the 3-star Michelin restaurants, Louis XV (Monaco) and Le Meurice (Paris). Every month, members receive two select French wines, together with the sommelier’s tasting guide. Members can then enjoy a discount on purchase of wines thereafter.

Valued at nearly €3 billion a year, the Asian market for French wine shows tremendous potential, with the share of French wine exports to Asia growing from 17 per cent in 2009 to 27 per cent in 2012. As the first company in the market to introduce the concept of curated French wine subscriptions, The French Cellar is well positioned to tap into this growing market in Asia, with its current consumers receptive to this new approach to wine consumption.

“I am excited and honoured to join Vincent and Eric as part of their founding team,” Lee remarked, adding, “The French Cellar has demonstrated a viable business model with the initial soft launch and proof of concept, and I am really happy to see daily subscriptions coming in! We are confident to come in at this point to jumpstart the next phase of growth and bring this service to more wine lovers in Asia.”

http://e27.co/jackie-lee-joins-french-cellar-promises-future-expansion-asia/


Wine Jury of the best French wines 2013

The very best sommeliers of France, with Nicolas of course! (the 2nd on the right)

 

Nicolas


The French Cellar in honeycombers

The French Cellar in honeycombers

Sommelier-Curated Vino Boxes

It seems like the wine industry is following in the footsteps of the beauty people. Join Singapore’s newest wine club, The French Cellar, and get two bottles of specially selected French wine (by renowned sommelier Nicolas Rebut) sent to your doorstep every month – complete with tasting notes, and discounts on any subsequent wine orders. Subscription plans start from an affordable $79 a month.

honeycombers


The French Cellar in Jill Lowe (January edition)

 

Jill LoweInterview of our sommelier Nicolas Rebut by Jill Lowe

1. When did you first discover your passion for fine wines?
The first time was with my grandfather with whom I learnt wine making in his vineyard. Then, during my studies in catering college, we had to pair all the dishes with wines. Thus, I got to learn how to taste wines to imagine and propose the best pairings.

 

2. What are the different aspects that you would consider when selecting a bottle of wine?
The quality of the wine of course, the work method of the winemaker, the wine tasting occasion (what dishes) and finally the vintage – because as everyone knows, we discover the best winemakers during difficult vintages.

 

3. In your opinion, is there a difference in palette between the Asian wine connoisseur in comparison to that of the American or European palette?
Yes, I think we did not get exposed to the same culinary traditions. So, our palates do not necessarily experience aromas in the same way, and we need to find these culinary points of reference (aromas, structure) in wines.

 

4. What is it like, being able to fully experience the entire process from exploring vineyards to building personal relationships with wine makers and estates in your search for the perfect bottle of wines.
I spend a lot of time in the vineyardsThis is critical for me, for at least two reasons: to discover new vineyards and talents, and to meet winemakers so I can understand the way they make wines. Even when i am disappointed by the wines, it is enriching to have met the winemakers. Winemakers need to meet us as well to be sure we understand what we are talking about. In the wine tasting notes I prepare for The French Cellar, I try to express the emotions and extra information I get from my time in vineyards.

 

5. Your book ” Une Affaire de Gout” brings focus to pairing wines with Asian dishes. Are there different wines to pair with the different types of desserts?
Yes, it is the same process, but even harder for dessertsDesserts are often very complicated to pairA lot of people think that a dessert should be paired with a sweet wine but it is not that obvious. What is important is to play with subtlety, sometimes in contradiction (not necessarily sweet with sweet). We have plenty of wines and sparklings which can be paired with desserts

 

6. What bottle of wine would you recommend to pair with a well-loved signature Singaporean dish: the Chilli Crab?
Considering the complexity of this dish, I would choose a very aromatic white wine, round but with freshness to balance against the spiciness of the dish. But it could as well be a young red wine, fruity, spicy as Cairanne Richaud 2011. The pairing is original and tannins from the wine will soften thespices of the dish.

 

7. What is your all-time favourite bottle of wine?
A wine I recently discovered, from from my home region (Savoie, in the Alps): Cuvée Schiste 2012  (white) from Domaine des Ardoisieres. This is a young winemaker, Brice Omont, who is doing an outstanding job. It was easy to convince the greatest Chefs to choose this estate for their fine dining restaurants.

 

Four wines were featured in the Magazine: Clos des Fées Les Sorcières, Chateau Olivier 2001, Bollinger RD 1995, Yquem 1990

 


The French Cellar in Wine Xin blog

“Supplying wines at good prices, they draw themselves away from branded wine producers and their infamously high-handed pricing.

Adding an extra dash of product confidence, their wines received a stamp of approval from renown Chef sommelier, Nicolas Rebut (man in picture).

The most interesting aspect of their business is the monthly subscription based model. Choose one of three options, pay a fee for the subscription period, and your wines will show up on doorsteps around the same time each month”

Discover the full article on Wine Xin blog


The French Cellar featured in the Wine Blog Eclaircissage

Eclaircissage

The French Cellar Opens Its Doors

How does a person with a PhD in biochemistry and an MBA end up running a wine business? For Vincent Morello, the simplistic answer would be that he’s French, and wine runs in his blood as much as Tiger Beer is part of the Singapore identity. However, the genesis for his wine affair really began while he was studying at the Essec Business School. As a member of the institution’s wine club, Vincent recalls many evenings where producers and wine experts would conduct wine seminars and share their knowledge.The French Cellar, an online wine subscription website established by Vincent and his partner Eric Joubert aims to take the uncertainty and stress out of choosing wine. To achieve this they have enlisted the help of sommelier Nicolas Rebut, who is based in France, to seek out high quality wines at good value. Nicolas burnished his credentials working in Michelin-starred restaurants such as Le Louis XV in Monaco and Le Meurice in Paris. He is also the co-author of a book on food and wine pairing titled “Vins & mets : Une affaire de gout”.

Members can select from three subscription plans and receive two bottles of wines every month from different regions of France, which come with tasting notes, region maps and food pairing advice (pictured left). For example, the November Cellar Icons selection consisted of a Vosne-Romanee “Les Genevrieres” 2009 and Nuits-Saint-Georges “Bas de Combe” 2007, both from acclaimed producer Domaine Leroy. The Tasting Voyage and Vineyard Gems series offer the opportunity to discover wines from producers that are relatively new or are based in less famous appellations. Pricing for the Vineyard Gems, Tasting Voyage and Cellar Icons start at SGD89, SGD155 and SGD1270 respectively, with slight reductions if a subscriber signs on for a longer duration. There is also an option to sign up for a monthly subscription that can be cancelled at any time.

 

Eclaircissage, a leading local wine blog. You may read this blog if you want to learn more about wines, very interesting articles.


The French Cellar featured in the leading Blog e27

 

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Singapore oenophiles can now order French wine online

By 

The French Cellar offers Singapore and Honk Kong oenophiles a subscription based curated wine experience from the best of French vineyards

“Christmas may be over, but this holiday season is only just picking up, with New Year’s Day just around the corner and Chinese New Year being but a month behind. Of course, no season of revelry is complete without a fine wine of two to go with festive dishes, and a new Singapore-based startup plans to help with that. 

The French Cellar was started by two wine lovers, Vincent Morello and Eric Joubert, back in October. Morello was the former secretary of his school’s Wine Tasting Club and has visited more than 50 winemakers around France, while Joubert was a member of the HEC Paris wine club ‘Grand Cru’. Having lived in Singapore for nearly four years, Morello and Joubert have noted the increasing interest in wines among Singaporeans, particularly French wines.

The French Cellar’s subscription plans aim to answer these questions for oenophiles in Singapore and Hong Kong. Every month, wine lovers will receive two bottles of fine and rare wines imported directly from vineyards around France, together with a guide with wine tasting and pairing advice.

Discover the full article here

e27 is one of the leading blogs that covers topics like the latest technology innovation, startups and entrepreneurship in asia.


Le Comte Alexandre de Lur Saluces, Honorary Sponsor of The French Cellar

Lur Saluces The French Cellar

Dear All,

We are deeply honored and moved to announce that Le Comte Alexandre de Lur Saluces is the prestigious and exceptional Honorary Sponsor of The French Cellar.

All wine lovers know who is this great personality from the legendary Chateau d’Yquem, and the outstanding Chateau de Fargues. Château d’Yquem had been in the hands of Lur Saluces family from 1785 to 1997 and managed by Le Comte Alexandre de Lur-Saluces during 30 years until 2004.

We have Nicolas Rebut, one of the best sommeliers of France to select our wines, we have now Le Comte Alexandre de Lur Saluces as Honorary Sponsor. What a dream team!

Vincent Morello – CEO TheFrenchCellar.sg

My Dear Friends of The French Cellar,

I am pleased to be the new sponsor of your company and support your drive and ambition.

Wine is part of our culture and a basis of our civilisation. It is a wonderful bridge between countries who look towards the future of mankind. Wine carries civilisation through what it represents.

Through you it has found a new way to connect producers and wine lovers. You communicate the history and tradition of our winemakers and promote our land. You value our connection with nature that we develop through our work in the vineyard during the year and through the vintages.

Tasting our wines nurtures the relationship between our regions, our country and all the wine lovers from every continent who know how to celebrate our wines throughout their lives.

This is why we would like to thank you for representing our wines on the other side of the world.

Yours sincerely,

Alexandre de Lur Saluces

 


The French Cellar on Kiss92

The founders of The French Cellar were interviewed by Maddy in “Maddy, Jason & Arnold in the Morning” on Kiss92 the 10th December 2013

The French Cellar is the first company in Singapore doing Wine Subscriptions with curated selections by Nicolas Rebut, 3-star Michelin Sommelier, one of the best sommeliers of France. Vincent Morello and Eric Joubert explained how the project was born and the passion they put in this company to bring French hidden gems in Singapore. The French Cellar is bringing an unique wine experience with not only great wines but as well a wine tasting guide to learn more about wines and vineyards.


Kiss 92

The French Cellar team and Kiss 92


The French Cellar in Best of Singapore

Discover the interview of Nicolas Rebut by BestofSingapore.sg

 

INTERVIEW WITH NICOLAS REBUT – SOMMELIER

Tell us about yourself….

I’ve worked all my life in restaurants, in particular at “Le Louis XV”, Alain Ducasse in Monaco and “Le Meurice” in Paris (both 3-star Michelin restaurants) where I was Chef Sommelier. I also had the chance to work with Chef Bernard Loiseau.

In 2010, I decided to launch my wine consultancy to help companies and people selecting wines. I spend most of my time meeting winemakers and tasting their wines. It is a chance to discover talented producers and promote their wines.

When did you first decide to become a sommelier?

As my grandfather was a winemaker, I knew the world of wine quite well already. But I had initially planned to become a Chef ! My passion for wines really started during my studies at Tain L’Hermitage.

Joining some of the world’s best restaurants was a dream which become true.

What skills are required to be a successful sommelier?

Passion is probably the most critical skill, as we spend a lot of time in the vineyards, with winemakers, and a lot of time with our customers. Curiosity is also important, being always looking for new talents, rigor, precision, the ability to transmit knowledge… and a very good memory!

How do you select the wines for “Le Meurice” and “Louis XV”?

I have worked hand in hand with Chefs in all the restaurants where I worked. The selection really depends on each location, the environment, the Chef’s cooking style and the will to let customers discover new talented winemakers.

What’s your favourite bottle of wine?

My best memory is a bottle of Chateau Cheval Blanc 1961. I was a very young sommelier then, and I will never forget that day. This was more than 10 years ago, can you imagine the pressure and emotion I felt at this moment?

Of course, I could find dozens of other examples. I am very happy we could offer one of my favorite wine: The Vosne-Romanee ‘Les Genaivrieres’ from Domain Leroy on The French Cellar website in November. I had several fabulous moments tasting this wine, with new surprises each time as the wines were aging.

New world or old world wines?

I have tasted a lot of wines from France and the world. There are wonderful estates in the world, but I still have a preference for French wines. France is a fabulous country with an old history, in particular for wine making. Our terroir is unique in the world.

I also have a strong interest for Italian and Spanish wines, which have a lot of common points with French wines.

What French wines would you recommend for matching with Asian foods?

There is a lot of variety in Asian dishes and lots of pairing with wines are possible. In all of our selections, we mention Western and Asian pairings: Peking duck with Chateau Las Cases 1995 (Saint-Julien), Shaoxing braised beef with Pommard Demougeot 2009, beef mechado with Cairanne Richaud 2011, or suckling pig with Vosne-Romanee Leroy 2009.

French wines are very diverse as well, and have already proven to be an excellent match for Asian dishes. I have been lucky to work with more and more Asian Chefs and this has helped me to discover their country’s cuisine and define new beautiful pairings. Every month, we will travel to a new French region in each of our offers, many opportunities of pairing ahead…

The French Cellar

What would you suggest for people that want to learn more about wines?

I think there are 2 aspects: learning and pleasure. Wine tasting is a pleasure to be shared with friends. What is important is to discover different regions of France, their appellations, identify what are your favorite wines. Each time you discover a wine, try to memorize what are the grapes, the typical aromas. It’s important to educate your palate.

We really tried to help people discover wine tasting or expand their knowledge with The French Cellar. Every month I write a guide for each wine, which is sent to all customers in their wine box, with details on the vineyard and winemaker as well as tasting notes about the eye, the palate, the nose and advice on wine service.

 

http://www.bestofsingapore.sg/restaurants-2/interview-nicolas-rebut-sommelier/


The French Cellar in The Straits Times!

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The Straits Times
Tuesday, Oct 29, 2013
Chatting over wine, two Frenchmen based in Singapore mulled over the possibility of starting a wine-of-the-month club here. It was not just idle chit chat either.”

The article is available here.